Water is the most critical—and increasingly scarce—input in the Business of Agriculture. Yet, it is rarely given true economic value until it becomes limited. In this episode, Damian Mason is joined by Val King of the North Coast Water Association to discuss how water access is transforming the future of American farming. They explore the economic, environmental, and regulatory challenges tied to diminishing water supplies. Learn why some crops will disappear from traditional growing regions, how farmland values are already being impacted by water scarcity, and what adaptive strategies producers must consider in a future defined by water regulation. This conversation offers essential insights for ag professionals, landowners, and policymakers navigating the realities of a water-constrained agricultural future.