Thousands of new companies have flooded the crop input market with products in the last decade.  All promise farmers a better answer. So who survives the shakeout? Galynn Beer with Tidal Grow Agriscience joins Damian to sort through one of the most crowded input markets agriculture has ever seen. They cover how the biologicals boom brought a wave of investor money, why some products solve problems farmers don’t even have, and how the “CBD effect” of claiming one product fixes everything erodes trust.  What challenges do crop input products need to overcome to survive? These: tighter environmental regulation, pressure on legacy chemistries, thinner government support, and a shakeout that could take out half of the mid-size input companies.