Beef prices are at record highs—and they may stay elevated well into the next decade. In this episode, Damian Mason outlines 10 compelling reasons to remain bullish on beef despite the traditional cattle cycle. From the collapse of fake meat alternatives to the rise of the MAHA (Meat At Home Again) movement, from shifting consumer economics to evolving land use, this episode explores why U.S. beef has a strategic edge in the protein marketplace. Ideal for cattle producers, ag investors, and protein market analysts, this discussion examines demand trends, competitive advantages, and the future of beef consumption.